Hospitality Technology Pioneer

Building the Future of Hospitality Intelligence

Four decades of hospitality leadership. From owning Chicago blues clubs, to operating Las Vegas casinos, and developing cutting-edge AI platforms for hospitality. Mike Storm is creating tools that transform how the hospitality industry operates.

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40+
Years in Hospitality
3,500+
Rooms Managed
1M+
Lines of Code Written
$100M+
Revenue Managed
Michael Storm
Technology & Innovation

Tools That Transform Hospitality

Purpose-built software developed by Mike Storm for the hospitality industry. Created by an operator who understands what hotels actually need.

Sentiment Intelligence Platform

IVOCOR

Institutional-grade sentiment analytics for hotel owners, asset managers, and REITs. The industry's first platform to separate operational issues from CAPEX requirements using AI.

  • SPI™ (Sentiment Performance Index) — weighted algorithmic metric
  • SAAVR™ Reports — Fortune 500-grade institutional deliverables
  • Cap/Op Split — ownership vs. management accountability
  • Competitive positioning and financial impact analysis
  • Risk assessment with revenue displacement modeling
Sentiment Performance Index™
76.4 SPI™ Score
Operational
82.1
CAPEX
68.3
Hotel Operations Platform

HotelTools.AI

Comprehensive hotel operations management built for how hotels actually work. Includes Hotel Scheduler Pro for staffing and scheduling with union/CBA compliance.

  • Hotel Scheduler Pro — occupancy-driven staffing calculations
  • CBA/union compliance automation
  • Multi-property portfolio management
  • Real-time variance tracking and reporting
  • Fortune 500-grade executive reporting
Currently In Development

HotelTools.AI — Intelligence Layer

The next evolution of hotel software. AI-powered conversational interface that understands context, anticipates needs, and executes operational tasks through natural language.

  • Natural language task completion
  • Proactive intelligence and pattern recognition
  • Cross-department operational awareness
  • Automated report generation and executive summaries
  • Context-aware operational assistance
The Builder

Four Decades of Hospitality Excellence

From founding a consulting firm at 21 to building enterprise software today. Every role has been about one thing: making businesses work better.

40+
Years Experience
$100M+
Revenue Managed
3,500+
Total Rooms Managed
131%
NOI Increase

Owner Perspective

Founded my first business at 21. Owned restaurants and entertainment venues. Built Risk Management Associates into Chicago's largest hospitality-specific consulting practice. I understand P&L responsibility because I've had my own money on the line.

Proven Results

Increased casino non-gaming NOI by 131% in one year in Las Vegas. Highest guest satisfaction scores in 4+ years in Cincinnati. Led all Millennium North America properties in RevPAR improvement. Results that move the bottom line.

Technology Builder

Over 1 million lines of code written across years of development. From websites and applications to enterprise platforms like IVOCOR and HotelTools.AI. Not just using technology — inventing tools that transform how hospitality operates.

Career Journey

A Career Built on Results

From Chicago blues clubs to Las Vegas casinos to cutting-edge AI platforms. Each chapter built on the last.

Innovation & Technology
2023 – Present
Founder & Developer
IVOCOR – Sentiment Intelligence Platform
Created SPI™ (Sentiment Performance Index) and SAAVR™ (Sentiment-Adjusted Asset Valuation Reports) — institutional-grade analytics for hotel asset managers and REITs.
Proprietary algorithmic metric separating operational issues from CAPEX requirements
Institutional-grade reporting designed for Blackstone, Host Hotels-level clients
AI-powered sentiment analysis with financial impact modeling
Founder & Developer
HotelTools.AI
Built comprehensive hotel operations platform including Hotel Scheduler Pro. Over 1 million lines of code written across years of development.
Hotel Scheduler Pro — occupancy-driven staffing with CBA compliance
Multi-property support with Fortune 500-grade reporting
AI intelligence layer currently in development
Multi-Property Leadership
2021 – Present
Complex General Manager
Blue Sky Hospitality Solutions – EnVue Hotel & Residence Inn Port Imperial
Dual-brand operation — 375 rooms, $40M budget, 150+ employees including workplace organization members. Marriott Autograph Collection and Residence Inn.
Managing complex union operations with CBA compliance
Developed proprietary reporting systems for ownership
Strategic F&B transformation initiatives
General Manager
HEI Hotels & Resorts – Westin Cincinnati
456-room full-service downtown business hotel with 30,000 square feet of premium event space. Unionized property in secondary market.
Achieved highest Guest Satisfaction Survey scores in 4+ years
Strong financial performance in challenging market conditions
Built service-driven culture in unionized environment
Complex General Manager
Highgate Hotels – Millennium Properties
Leadership across three Millennium (Singapore) owned properties: McCormick Scottsdale Resort (125 rooms), Maxwell House Hotel Nashville (285 rooms), Bostonian Hotel Boston (204 rooms).
Highest Gross Operating Profit in 14 years
Leading all Millennium North America properties in RevPAR improvement over 2019
600% increase in Net Promoter scores over six months
Las Vegas Era
2008 – 2017
Casino Resort General Manager
JRE Partners & Trinity Hotel Investors – Hooters Casino Hotel Las Vegas
696-room casino resort on the Las Vegas Strip. Team of 5 Directors, 10 Department Managers, and 400+ team members.
Increased non-gaming NOI from $2.2M to $5.1M (131%) in one year
Executed $20M property renovation as GM and Owner's Representative
Created "Month of Giving" campaign — $300K donated production, zero cost
Developed new lifestyle brand positioning for Strip competitiveness
Corporate Vice President of Operations
D Rock Gaming (Derek Stevens / Mark Brandenburg)
Portfolio oversight: Golden Gate Hotel (122 rooms), The D Las Vegas (638 rooms, 42,000 SF casino), Downtown Las Vegas Events Center (11,000 capacity).
Beat budgeted EBITDA and revenue for 7 consecutive years
Led $40M The D renovation (Fitzgerald's transformation)
Led $25M Golden Gate expansion — oldest hotel in Las Vegas
Created viral marketing campaigns with national media coverage
Major entertainment bookings: Kid Rock, Sammy Hagar
Foundation Years
2005 – 2008
Property General Manager
Grand Bear Resort, Water Park & Amusement Park
65-acre resort complex: 92-room lodge, 272 suites/cabins/villas, full-service conference center, indoor waterpark, amusement park.
Exceeded planned objectives across all revenue centers
Developed systems and procedures that streamlined operations
Negotiated HOA agreements between private owners and company
Director of Food & Beverage
Golden Nugget Casino (Landry's / Tilman Fertitta) – Laughlin
300-room casino resort with multiple restaurants and nightlife venues.
Foundation for future casino-hotel leadership roles
Various Leadership Roles
MGM Resorts, Harrah's Entertainment
Progressive career through major gaming and hospitality organizations.
Harrah's Joliet — Casino Beverage Manager
MGM Primm Valley Resorts — Complex F&B Manager
Mardi Gras Casino — Director of F&B
Entrepreneurial Roots
Chicago Years
Founder & President
Risk Management Associates
Founded at age 21. Built into the largest hospitality-specific consulting practice in Chicago. Secret shopping, SOP development, and training systems.
Clients: Lettuce Entertain You Enterprises, Ala Carte Entertainment, Inter Track Partners
Grew from solo practitioner to team of 5 consultants
7 years building the foundation for understanding owner perspective
Owner/Operator
McCaws Sports Pub & The Green Room Blues Club
Restaurant and live entertainment venue in downtown Chicago featuring nationally touring blues acts.
Featured artists from Alligator Records, Blind Pig Records
Booked industry legends: Shirley King (B.B. King's daughter), Anson Funderburgh, Sam Myers
Foundation for future major entertainment bookings in Las Vegas
Track Record

Legendary Moments

Marketing campaigns that made headlines. Operations that exceeded expectations. Stories that are still told in the industry.

The Shrimp Cocktail That Made National News

Raised Golden Gate's legendary 99-cent shrimp cocktail to $1.99. Made national headlines. CNN, Fox, USA Today — all covered the "assault on Vegas tradition." Got literal death threats. The publicity was worth millions in free media. Property became profitable for the first time in years.

Snow on Fremont Street

Made it snow in Las Vegas at Christmas. An event that became legendary in downtown Vegas history — creating experiences that defined a destination and drove traffic across the entire district.

The $0 Marketing Campaign

Created "Month of Giving" at Hooters Casino Hotel after multiple bankruptcies left no marketing budget. Convinced 12 media companies to donate billboard space, got $300K in video production donated. Total cost: $0. Property became profitable in 12 months.

Major Entertainment Bookings

Booked and managed major acts at Downtown Las Vegas Events Center: Kid Rock, Sammy Hagar, and dozens more. From Chicago blues clubs booking Shirley King to 11,000-seat Vegas venues — four decades of live entertainment.

Let's Connect

Ready to Talk?

Whether it's about hospitality technology, operations consulting, or building something new — I'm always interested in meaningful conversations.

mike@mikestorm.com Connect on LinkedIn