Scope:
On this year-long project in Asia (Guam), I reported directly to ownership and was responsible for business growth and redevelopment of the company. My primary directive was development of a strategic and sustainable marketing process to bolster declining Japanese “agent-based” business, while transitioning to platforms and systems which effectively captured the emerging Asian independent traveler (FIT) market.
Snapshot:
Managed 30 direct reports and 350 employees, plus all daily operations and financials across a dozen Tour / Travel / Marketing businesses including: BG Tours (international sales), BIG Media (digital media), The Visitors Channel (4 multi-lingual television stations), Sandcastle Theater Guam, Sandcastle Theater Saipan, The Globe Nightclub, The Beach Bar & Grill, Tao Tao Tasi Island Show and BBQ, LinaLa Park, Ride the Ducks Guam, and the Big Sunset Party Cruise.
Highlights:
– 50% increase in service Net Promoter Scores (NPS).
– 50% increase in Y/Y Korean market penetration.
– 10% increase in Y/Y Japanese market penetration.
– Beat budgeted EBITDA for YTD 2018 in a declining market.